Brand communication includes a variety of vehicles, so why look at any component in a vacuum? An integrated approach in terms of development, measurement and implementation provides the best result. [ READ FULL ARTICLE ]

"Joining-Up" Marcomm Measurement
Planning and measuring PR in the context of other marketing communication

How do you assess the effectiveness of your marketing communication mix – in terms of both methods and media – in reaching your key audience, however they are defined?
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A trendsetter in global auto news, the Geneva Motor Show is a key venue for automakers. How did the major players fare at this year's event? [ READ FULL ARTICLE ]

Underage consumption of alcohol is a cause for concern in many countries around the world, including Australia. What happens when a company's product is at odds with the prevailing social and political policy? [ READ FULL ARTICLE ]

A New Kind of Drug War
The battle over re-importation heats up in an election year

As the United States gets ever closer to the November presidential election, one of the topics both candidates will have to address is the subject of Canadian drug re-importation. [ READ FULL ARTICLE ]

The Obesity Explosion
The issue grows hotter as many are caught in the fire

Media attention on the issue of obesity has been growing at a pace with, or even faster than, waistlines. Who are the key players and what are the central issues receiving media scrutiny?
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Sponsoring the Games
What was the media exposure for the Olympic sponsors?

Considering the large amount invested by official Olympic sponsors, what is the payoff of the games' to these companies, in terms of media exposure?
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